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Something Old is New Again – The Icefields Parkway!

FOR IMMEDIATE RELEASE – Banff, Alberta (March 22, 2006). 

The ancient story of Canada’s Rocky Mountains begins 140 million years ago, when colliding tectonic plates thrust a shallow seabed high into the sky, folding and tossing the seafloor into the highest mountain range the world had ever seen. Next followed a series of Ice Ages when massive ice sheets covered the upper half of North America, plowing and grinding these young mountains down to the peaks we know today.   Now, virtual travelers are able to glimpse this most spectacular journey in the world on www.icefieldsparkway.ca.

Travelers on the Icefield Parkway can now retrace the path of the Ice Age, from the forested towns of Lake Louise or Jasper, past glacial rivers and lakes of unbelievable blue, to the raw, primal landscapes of icefields and glaciers that still exist, tucked amongst the highest peaks of the Great Divide in the Canadian Rockies.

To travel the Icefields Parkway is to immerse yourself in the spectacular wonders of Canada’s premier national parks and the astonishing drama of the Canadian Rockies. It is a journey of personal exploration, a celebration of the senses, and a revitalization of the soul.

The entire 230 km (140 mi) Parkway lies protected within the UNESCO Canadian Rocky Mountain Parks World Heritage Site, recognized in 1984 for it’s outstanding natural beauty, geological value and significant contribution to our planet’s diversity.

The Icefields Parkway offers a wide variety of outdoor adventures to tempt those pursuing all forms of exploration, from serious mountaineers, to day-trippers of any age in the family car. Picturesque lodges, ample campgrounds, scenic picnic areas and roadside viewpoints with plenty of wildlife sightings attract those travelling by car and bicycle, but there’s also a world of hiking trails, mountain climbing routes and cross-country ski trails for back-country enthusiasts.

There are few places on earth that pack as much scenic and recreational opportunities into a 230 km roadway. To plan your next, view scenic images, or learn more about wildlife and vegetation visit our website.

This new website has been made possible through a joint partnership with: Travel Alberta, Brewster, Banff Lake Louise Tourism, Jasper Tourism, Fairmont Hotels & Resorts and Parks Canada. See background document for more information or contact:

Lori Perlin
Manager, Marketing & Communications 
Phone: 403.762.6708    Fax: 403.762.7650

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